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Why You Cannot Trust Numbers from Qualitative Usability Studies

#numbers #qualitative #quantitative_research #statistics #testing

4 years ago | View Shared by victor
How to Analyze Qualitative Data from UX Research: Thematic Analysis

#design #methodology #qualitative #synthesis #user_research | <blockquote>Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.</blockquote>

6 years ago | View Shared by victor

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