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Most winning A/B test results are illusory

#a/b_testing #confusion #filetype:pdf #reference #regression #research #significance #statistics #white_paper

6 years ago | View Shared by victor
Don’t Blame the Tool – UX of User Onboarding

#a/b_testing #design #metrics #myths #objectives #reference #ui #ux | <blockquote>A/B testing is not a panacea, but it is fantastic at what it’s supposed to do. Some people have provided very valid criticisms about particular parts of it, but I fear that some of the poorer…</blockquote>

6 years ago | View Shared by victor

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