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A/B testing mistakes I learned the hard way

#a/b_testing #advice #engineering #experiment #product #ux

1 year ago | View Shared by victor

What is A/A Testing, and Why Should Marketers Care?

#a/b_testing #statistics #testing #user_evaluation #ux | <blockquote>Are your A/B testing results entirely accurate? Learn why A/A testing can be beneficial, the pros and cons, and how to avoid false positive test results.</blockquote>

5 years ago | View Shared by victor

Don’t Blame the Tool – UX of User Onboarding

#a/b_testing #design #metrics #myths #objectives #reference #ui #ux | <blockquote>A/B testing is not a panacea, but it is fantastic at what it’s supposed to do. Some people have provided very valid criticisms about particular parts of it, but I fear that some of the poorer…</blockquote>

6 years ago | View Shared by victor

Bayesian AB Testing | Technology on Heels with Lyst Engineering

#a/b_testing #bayesian #ethnography #interaction_design #tool #ux

11 years ago | View Shared by victor

Groundhog Day, or, the Problem with A/B Testing

#a/b_testing #article #ethnography #film #research #ux

11 years ago | View Shared by victor

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