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User Experience Research Field Guide

#bias #ebook #guide #manual #methodology #research #resources #ux

7 years ago | View Shared by victor
Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula - HBR

#bias #business #customer #marketing #ux | <blockquote>Empathy can sometimes backfire.</blockquote>

10 years ago | View Shared by victor

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