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  • #design #guide #product #resource #software | <blockquote>What does this look like in the real world? Imagine our team is working on a personal training app that lets users get on-demand virtual training from available trainers. We’ve decided to launch a new feature that also prompts the user to order fitness products. We assume this will be a bonus revenue stream. It makes sense, right? Shouldn’t more opportunities to make money = more money? If our team had done some user interviews and user testing, what we would have actually learned is...
  • #design #essay #product #software | <blockquote>A few jobs ago, I was helping someone with a small tech issue, standing over their shoulder at their computer. The screen was unbelievably dark; I’m not exaggerating when I say it looked to be near 0% brightness. For all I knew, this person had some vision sensitivity or just a basic personal preference that […]</blockquote>

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