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Personas aren't bad, and you're not a bad designer for using them | Andy Budd

#personas #tool #ux | <blockquote>With disturbing regularity, my Twitter stream seems to explode with posts demonising commonly used, yet seemingly harmless design tools. These posts take great pains to document all the ways these tools have failed people in the past (while downplaying or ignoring situation where they may have helped).</blockquote>

4 years ago | View Shared by victor

Beware the Cut ‘n’ Paste Persona – A List Apart

#design #persona #personas #problems #research #ux

4 years ago | View Shared by victor

Describing Personas – Indi’s Essays – Medium

#assumptions #behaviour #design #intent #personas #research #user_experience | <blockquote>People seem to fall into a hole when writing personas, even when they’re doing it based on research: they use demographics to divide between segments and to represent thinking styles. This is a…</blockquote>

7 years ago | View Shared by victor

Replacing The User Story With The Job Story – Jobs to be Done

#evaluation #models #personas #project #user_testing #ux | <blockquote>Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.</blockquote>

8 years ago | View Shared by victor

Alan Klement: Focus On Causality, Skip Personas

#attributes #design #model #personas #product #user_testing #ux

8 years ago | View Shared by victor

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