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A/B testing mistakes I learned the hard way

#a/b_testing #advice #engineering #experiment #product #ux

1 year ago | View Shared by victor

Response to Kohavi's note on non-significance in A/B testing - Big Data, Plainly Spoken (aka Numbers Rule Your World)

#a/b_testing #analytics #data #decisions #errors #shipping | <blockquote>Kaiser Fung (Principal Analytics Prep, Numbersense) explains a note on A/B testing by Ron Kohavi, which advises against adopting treatments deemed statistically insignificant.</blockquote>

5 years ago | View Shared by victor

What is A/A Testing, and Why Should Marketers Care?

#a/b_testing #statistics #testing #user_evaluation #ux | <blockquote>Are your A/B testing results entirely accurate? Learn why A/A testing can be beneficial, the pros and cons, and how to avoid false positive test results.</blockquote>

5 years ago | View Shared by victor

dabreegster/abstreet: A traffic simulation game exploring how small changes to roads affect cyclists, transit users, pedestrians, and drivers.

#a/b_testing #cycling #planning #public_transport #simulation | <blockquote>A traffic simulation game exploring how small changes to roads affect cyclists, transit users, pedestrians, and drivers. - dabreegster/abstreet</blockquote>

5 years ago | View Shared by victor

I've Built Multiple Growth Teams. Here's Why I Won't Do It Again. | CXL

#a/b_testing #conversion #growth #marketing #startups #tech | <blockquote>Big success. Bigger failure. And lots of lessons. Learn why building a growth team may be a multi-million dollar mistake.</blockquote>

6 years ago | View Shared by victor

20 lines of code that will beat A/B testing every time

#a/b_testing #statistics #testing #usability

6 years ago | View Shared by victor

Most winning A/B test results are illusory

#a/b_testing #confusion #filetype:pdf #reference #regression #research #significance #statistics #white_paper

6 years ago | View Shared by victor

Don’t Blame the Tool – UX of User Onboarding

#a/b_testing #design #metrics #myths #objectives #reference #ui #ux | <blockquote>A/B testing is not a panacea, but it is fantastic at what it’s supposed to do. Some people have provided very valid criticisms about particular parts of it, but I fear that some of the poorer…</blockquote>

6 years ago | View Shared by victor

What if testing was a part of the design process

#a/b_testing #design #testing #user_experience | <blockquote>Testing is a powerful tool. A wrap-up on which testing methods to choose, how to test responsive web design and make better design decisions.</blockquote>

10 years ago | View Shared by victor

Bayesian AB Testing | Technology on Heels with Lyst Engineering

#a/b_testing #bayesian #ethnography #interaction_design #tool #ux

11 years ago | View Shared by victor

Groundhog Day, or, the Problem with A/B Testing

#a/b_testing #article #ethnography #film #research #ux

11 years ago | View Shared by victor

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